Tuesday, June 24, 2008

How to use Heat Map to improve your income


heat map, click, fast money
Have you ever asked yourself what are your visitors doing after they arrived on your blog ? Where do they click at ? What do they read ? Where , and how fast they are scrolling and reading ? What internal navigation do they use ? What ads do they click ?

If you ever asked yourself these questions, it means that you are on the way to earn money fast. To find the answers to the questions above, you need to use a heatmap generation tool for your blog.
A heatmap generation tool helps you see where visitors have clicked after arriving on your blog. What ads did they choose to click on. And what articles did they find interesting, and what links did they choose to click from the articles you have written.

One of the best tools on the internet is offered by CrazyEgg. Some of you may know the service provided by CrazyEgg, and you may know that it generates some of the best heatmaps, because this tool tracks with high precision where visitors click on your blog, creating heatmap of the results.

There are also free tools for tracking click on your website, that generate heat maps:

Click Heat is a visual heatmap of clicks on a HTML page, showing hot and cold click zones. The latest stable version is 1.7 , but you can also test the latest beta, with some improvements: 1.8-beta. You can download them here.

Click Density is another visual heatmap of clicks that allows you to analyse the user experience and identify usability and information architecture issues that would have been impossible to identify without it. Click Density heat map, shows imediately the relative popularity of components on your pages.

Click Tale is another way to visually understand your website`s visitors behaviour. With Click Tale, website owners can see where their website visitors look, what parts of the page they skip and how far down they scroll. To determine where visitors are looking, the ClickTale Heatmaps combine the browser window scrolling positions of hundreds of visitors. The resulting data is displayed in four meaningful heatmaps: Attention, Total Time, Visitors and Pageviews.

Feng-GUI is another way to find where your visitors look, where are their eyes attracted, and where will they look most of the time when they surf your blog, and in what way will they surf and look at your blog’s content, picture, ads. Feng-GUI creates a heatmap of your website of an image and delineates which areas get the maximum attention from your visitors.

heat map, better income, pay per click
It is very important to make use of such a tool if you plan to make money fast, because this way you’ll know where to place your ads, and not only that but also where to put the ads that are more expensive, so they will bring better income. Ads use the pay per click system, and because of that it is important to know where is the best spot to place them. A heatmap will help you know the best spots where to put ads on your blog.

Many bloggers that started to write for money, hoping to make quick money, don’t know the importance of using this tool, and they get to the point where they ask themselves: “What did I do wrong ? Why don’t I earn more money ?” I guess you can figure out the answer yourselves.
You can improve your pay per click income from ads in just days, by using heatmap generating tools, by tracking clicks on your site.

A few tips about the keywords

keywords, words, labels, blogIn order to make your posts easier to find for the search engines, you must think about trying new techniques in the writing process of your posts, beside the good old figures of speech.
The most important of this techniques should be the managing of the keywords. On the web, keywords aren’t the words used to reveal the internal structure of the author’s reasoning, they are the tools used to be noticed by the search engines.
With the help of keywords, you may control how people will find the post in search engines or what they will have to type to find your information, but you also should ask yourself what keywords others are using, because if your keywords are very common, your information will be lost between thousands of posts with similar ones.
For a better result, you may use keywords in titles, tags and links, but you should use them in the content of the post too. You must be careful though and try not to overreact and ruin the post’s content and the reader’s pleasure. The overfilling of the text with keywords is also called keyword stuffing and everyone agrees that loading your page in attempt to manipulate is more often causing a negative effect. SEO experts suggests that the density of the keywords should be somewhere between 5 % and 20%, but I prefer the lower limit for the content’s sake.
Some people like to find keywords, then write an article that could contain those words, but you can try to reverse the approach, by writing a good article, then figure out how to integrate the keywords, you can find it sometimes easier and it usually works for me. This way, your text won’t seem artificial and it won’t offend your reader’s intelligence.
You can check at all time your progress of the post’s optimizing process with a keyword density analyzer.
With all this been said, just remember that most of the times, it’s best to have quality rather than quantity.

Written by: Liviu Moldovan

Friday, June 20, 2008

How to write catchy posts that will draw people’s interest

How to write catchy posts
As easy at it seems, people developed a real science around this topic with tones of rules and suggestions, but they usually forget that the readers are human beings and they just want something interesting, not a 10000 words post about the sound of the growing grass.
Before writing an article, you must pay attention to some elements that will interfere, such as:
-you must identify your reader’s comprehension level
-you must make short and on the topic posts
-you can “spice up” the text with a bit of humor
-you must teach users how to trust and keep that trust trough good content
Also the rules of common sense should be applied and you should not write prejudicial posts to others.
A very important feature of a post is the headline, this is a great tool and it can be used to make the visitor curious and eager to read more. After you catch his attention, you must deliver the content, which should be useful and related to the headline. You can’t write a headline about visa credit cards and then talk about what your pet iguana had for breakfast, because you might even get the “performance” to get the reader angry.
You must also remember that good posts will make people happy and happy people will make you happy, by paying regular visits to your blog. But if you want to be visited more often you should write more often.
At least but not last, try to be original, it is a very appreciated quality and it can excuse sometimes the clumsiness of the article, like this one’s for example.

Written by: Liviu Moldovan