As easy at it seems, people developed a real science around this topic with tones of rules and suggestions, but they usually forget that the readers are human beings and they just want something interesting, not a 10000 words post about the sound of the growing grass.
Before writing an article, you must pay attention to some elements that will interfere, such as:
-you must identify your reader’s comprehension level
-you must make short and on the topic posts
-you can “spice up” the text with a bit of humor
-you must teach users how to trust and keep that trust trough good content
Also the rules of common sense should be applied and you should not write prejudicial posts to others.
A very important feature of a post is the headline, this is a great tool and it can be used to make the visitor curious and eager to read more. After you catch his attention, you must deliver the content, which should be useful and related to the headline. You can’t write a headline about visa credit cards and then talk about what your pet iguana had for breakfast, because you might even get the “performance” to get the reader angry.
You must also remember that good posts will make people happy and happy people will make you happy, by paying regular visits to your blog. But if you want to be visited more often you should write more often.
At least but not last, try to be original, it is a very appreciated quality and it can excuse sometimes the clumsiness of the article, like this one’s for example.
Written by: Liviu Moldovan
